Klarheit
Tourism & Hospitality

Tourism Destination Marketing and Development

Tourism Destination Marketing and Development gives participants the practical skills and confidence to perform at a higher level in tourism & hospitality.

5 daysClassroomOnline
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Overview

Tourism Destination Marketing and Development responds to a clear need across sector specific, for professionals who can apply sound tourism & hospitality practice under real world conditions. The programme is structured to build capability step by step, from foundational concepts through to applied practice.

The programme is designed to deliver measurable value quickly, with participants able to apply new tools and approaches to tourism & hospitality within days of returning to their roles.

Course objectives

  • Formulate metrics and KPIs to track progress in tourism & hospitality.
  • Coordinate cross functional efforts that depend on strong tourism & hospitality.
  • Develop the tools and templates needed to support tourism & hospitality in practice.
  • Lead initiatives that strengthen tourism & hospitality across a team or organisation.
  • Review emerging trends shaping the future of tourism & hospitality.
  • Apply core tourism & hospitality principles and best practice to real workplace challenges.
  • Strengthen stakeholder engagement and communication around tourism & hospitality.

Who should attend

  • Supervisors seeking to strengthen their tourism & hospitality capability
  • Cross functional team members collaborating on tourism & hospitality projects
  • Officers and coordinators working directly in tourism & hospitality
  • Department heads overseeing tourism & hospitality functions
  • Managers and team leaders responsible for tourism & hospitality
  • Senior executives shaping organisational strategy around tourism & hospitality

Course outline

Module 1: Foundations of Tourism & Hospitality

  • Review sample templates and adapt them for your own organisation
  • Test assumptions through a structured risk assessment exercise
  • Set measurable goals and success criteria for the weeks ahead
  • Apply frameworks to a live workplace scenario
  • Close with a personal commitment to three specific actions

Module 2: Tools and Techniques for Tourism & Hospitality

  • Examine real world case studies and lessons learned
  • Assess the resourcing and budget implications of proposed changes
  • Identify early warning signs of common project or process failures
  • Map stakeholder needs and expectations for tourism & hospitality initiatives

Module 3: Data, Metrics and Performance Measurement

  • Evaluate the strengths and weaknesses of common tourism & hospitality models
  • Practice using relevant tools, templates and checklists
  • Identify common pitfalls and how to avoid them
  • Draft key performance indicators to monitor progress

Module 4: Stakeholder Engagement and Communication

  • Draft a short brief communicating tourism & hospitality priorities to senior leadership
  • Receive facilitator feedback on individual and group work
  • Consider how technology is reshaping tourism & hospitality in practice
  • Break into syndicate groups to work through a realistic case study

Module 5: Core Principles and Frameworks in Tourism & Hospitality

  • Consider the ethical dimensions of decisions made in tourism & hospitality
  • Unpack a short reading and relate it back to daily practice
  • Review a checklist of quick wins to apply immediately after the course

Module 6: Risk, Governance and Compliance

  • Explore the regulatory and compliance landscape relevant to tourism & hospitality
  • Discuss how tourism & hospitality varies across different sectors and regions
  • Review recent research and thought leadership shaping tourism & hospitality
  • Build a personal action plan for immediate use

Module 7: Action Planning and Implementation

  • Diagnose a workplace scenario and propose a course of action
  • Interpret data and metrics used to track tourism & hospitality performance
  • Discuss current trends and the future direction of tourism & hospitality
  • Review key concepts and terminology used in tourism & hospitality

Training methodology

  • Delivered through a blend of expert facilitation, structured input and interactive discussion.
  • Uses practical templates, checklists and tools that delegates can apply immediately.
  • Includes hands on exercises, group work and peer to peer learning.
  • Facilitated by practitioners with direct industry experience in the subject area.

Accreditation

Delegates who complete Tourism Destination Marketing and Development receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

HarareNext
14 Aug 2026 to 18 Aug 2026
USD 3,625Register
Victoria Falls
22 Aug 2026 to 26 Aug 2026
USD 3,128Register
Johannesburg
2 Jan 2027 to 6 Jan 2027
USD 2,956Register
Live Online
16 Jan 2027 to 20 Jan 2027
USD 2,620Register
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Course

Tourism Destination Marketing and Development

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