Klarheit
Public Relations

Certified Public Relations Practitioner Programme

A focused, practitioner led programme that builds real capability in public relations through Certified Public Relations Practitioner Programme.

3 daysClassroomOnlineIn House
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Overview

This programme takes a hands on approach to public relations, moving beyond theory into the tools, techniques and decisions professionals face day to day. Certified Public Relations Practitioner Programme is structured so that every concept is tied back to a practical application delegates can use immediately.

By the end of the programme, participants will have the confidence and practical grounding to take on greater responsibility for public relations within their organisation.

Course objectives

  • Design practical plans that put public relations frameworks into action.
  • Assess risk and compliance considerations relevant to public relations.
  • Review emerging trends shaping the future of public relations.
  • Formulate metrics and KPIs to track progress in public relations.
  • Evaluate current approaches to public relations and identify areas for improvement.
  • Strengthen stakeholder engagement and communication around public relations.
  • Analyse case studies to draw out lessons relevant to public relations.

Who should attend

  • Graduates and early career professionals entering public relations
  • Managers and team leaders responsible for public relations
  • HR and learning and development professionals supporting public relations initiatives
  • Consultants and advisors specialising in public relations
  • Supervisors seeking to strengthen their public relations capability
  • Department heads overseeing public relations functions

Course outline

Module 1: Foundations of Public Relations

  • Apply frameworks to a live workplace scenario
  • Break into syndicate groups to work through a realistic case study
  • Map stakeholder needs and expectations for public relations initiatives

Module 2: Data, Metrics and Performance Measurement

  • Interpret data and metrics used to track public relations performance
  • Draft key performance indicators to monitor progress
  • Receive facilitator feedback on individual and group work
  • Assess the resourcing and budget implications of proposed changes

Module 3: Risk, Governance and Compliance

  • Review key concepts and terminology used in public relations
  • Practice using relevant tools, templates and checklists
  • Build a personal action plan for immediate use

Module 4: Core Principles and Frameworks in Public Relations

  • Set measurable goals and success criteria for the weeks ahead
  • Consider how technology is reshaping public relations in practice
  • Examine real world case studies and lessons learned
  • Map out a communication plan for engaging key stakeholders

Module 5: Planning and Implementation

  • Discuss how public relations varies across different sectors and regions
  • Role play a difficult conversation relevant to public relations
  • Test assumptions through a structured risk assessment exercise

Module 6: Tools and Techniques for Public Relations

  • Work through practical exercises and small group discussion
  • Review a checklist of quick wins to apply immediately after the course
  • Prioritise competing demands using a simple decision framework
  • Work through a short simulation exercise in pairs

Module 7: Action Planning and Implementation

  • Identify common pitfalls and how to avoid them
  • Draft a short brief communicating public relations priorities to senior leadership
  • Diagnose a workplace scenario and propose a course of action

Training methodology

  • Concludes with individual action planning to embed learning back at work.
  • Reinforced with real world case studies drawn from relevant industries and regions.
  • Facilitated by practitioners with direct industry experience in the subject area.
  • Encourages active participation through scenario based problem solving.

Accreditation

Delegates who complete Certified Public Relations Practitioner Programme receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

JohannesburgNext
11 Aug 2026 to 13 Aug 2026
USD 1,971Register
Victoria Falls
6 Nov 2026 to 8 Nov 2026
USD 2,442Register
Harare
22 Feb 2027 to 24 Feb 2027
USD 2,114Register
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Course

Certified Public Relations Practitioner Programme

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