Klarheit
Public Relations

Media Relations and Crisis Communication

Media Relations and Crisis Communication combines proven frameworks with hands on practice to strengthen capability in public relations.

5 daysClassroomOnlineIn House
Enquire now

Overview

Media Relations and Crisis Communication is a practical, practitioner led programme built for professionals who need to strengthen their capability in public relations. The course blends proven frameworks with real world examples drawn from across business & management, giving delegates a structured way to approach the challenges they meet in their own organisations.

The result is a cohort of professionals equipped to lead, influence and deliver stronger outcomes in public relations across their organisations.

Course objectives

  • Assess risk and compliance considerations relevant to public relations.
  • Coordinate cross functional efforts that depend on strong public relations.
  • Analyse case studies to draw out lessons relevant to public relations.
  • Build a personal action plan for applying Media Relations and Crisis Communication back at work.
  • Develop the tools and templates needed to support public relations in practice.
  • Evaluate current approaches to public relations and identify areas for improvement.

Who should attend

  • Consultants and advisors specialising in public relations
  • Managers and team leaders responsible for public relations
  • Professionals transitioning into public relations focused roles
  • Cross functional team members collaborating on public relations projects
  • Department heads overseeing public relations functions

Course outline

Module 1: Foundations of Public Relations

  • Analyse a real organisational setback and extract the lessons learned
  • Discuss how public relations varies across different sectors and regions
  • Walk through a step by step implementation checklist

Module 2: Core Principles and Frameworks in Public Relations

  • Capture lessons learned and share them with the wider group
  • Draft key performance indicators to monitor progress
  • Compare approaches used across different organisations
  • Consider how technology is reshaping public relations in practice
  • Translate strategic goals into a practical implementation timeline

Module 3: Stakeholder Engagement and Communication

  • Discuss current trends and the future direction of public relations
  • Examine real world case studies and lessons learned
  • Review sample templates and adapt them for your own organisation
  • Explore the regulatory and compliance landscape relevant to public relations
  • Practice using relevant tools, templates and checklists

Module 4: Data, Metrics and Performance Measurement

  • Unpack a short reading and relate it back to daily practice
  • Receive facilitator feedback on individual and group work
  • Review a checklist of quick wins to apply immediately after the course
  • Debate the merits of competing approaches in an open forum
  • Identify early warning signs of common project or process failures

Module 5: Tools and Techniques for Public Relations

  • Test assumptions through a structured risk assessment exercise
  • Map stakeholder needs and expectations for public relations initiatives
  • Prioritise competing demands using a simple decision framework
  • Role play a difficult conversation relevant to public relations
  • Review key concepts and terminology used in public relations

Module 6: Action Planning and Implementation

  • Interpret data and metrics used to track public relations performance
  • Map out a communication plan for engaging key stakeholders
  • Close with a personal commitment to three specific actions
  • Practice giving and receiving structured peer feedback
  • Consider the ethical dimensions of decisions made in public relations

Training methodology

  • Includes hands on exercises, group work and peer to peer learning.
  • Uses practical templates, checklists and tools that delegates can apply immediately.
  • Reinforced with real world case studies drawn from relevant industries and regions.
  • Delivered through a blend of expert facilitation, structured input and interactive discussion.

Accreditation

Delegates who complete Media Relations and Crisis Communication receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

JohannesburgNext
10 Aug 2026 to 14 Aug 2026
USD 3,716Register
Live Online
18 Feb 2027 to 22 Feb 2027
USD 2,510Register
Victoria Falls
11 Apr 2027 to 15 Apr 2027
USD 3,790Register
Harare
25 Jul 2027 to 29 Jul 2027
USD 3,904Register
Get in touch

Enquire about this course

Send us your details and one of our training advisors will get back to you with availability, pricing and group options.

Course

Media Relations and Crisis Communication

Continue exploring

Related courses

More programmes in Public Relations.

Public Relations

Strategic Public Relations and Reputation Management

Strategic Public Relations and Reputation Management prepares delegates to apply current best practice in public relations with confidence.

5 days
ClassroomOnline
Next session18 Jan 2027HarareUSD 3,007View course
Public Relations

Corporate Communication and Stakeholder Engagement

Designed for busy professionals, Corporate Communication and Stakeholder Engagement delivers practical, immediately usable skills in public relations.

5 days
ClassroomOnlineIn House
Next session8 Sept 2026HarareUSD 3,009View course
Public Relations

Certified Public Relations Practitioner Programme

A focused, practitioner led programme that builds real capability in public relations through Certified Public Relations Practitioner Programme.

3 days
ClassroomOnlineIn House
Next session11 Aug 2026JohannesburgUSD 1,971View course