Klarheit
Public Relations

Digital and Social Media Public Relations

Designed for busy professionals, Digital and Social Media Public Relations delivers practical, immediately usable skills in public relations.

3 daysClassroomOnlineIn House
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Overview

Digital and Social Media Public Relations is a practical, practitioner led programme built for professionals who need to strengthen their capability in public relations. The course blends proven frameworks with real world examples drawn from across business & management, giving delegates a structured way to approach the challenges they meet in their own organisations.

Throughout the course, delegates test ideas against real organisational challenges, leaving with a practical action plan for improving public relations in their own workplace.

Course objectives

  • Formulate metrics and KPIs to track progress in public relations.
  • Design practical plans that put public relations frameworks into action.
  • Analyse case studies to draw out lessons relevant to public relations.
  • Evaluate current approaches to public relations and identify areas for improvement.
  • Strengthen stakeholder engagement and communication around public relations.
  • Apply core public relations principles and best practice to real workplace challenges.
  • Lead initiatives that strengthen public relations across a team or organisation.
  • Build a personal action plan for applying Digital and Social Media Public Relations back at work.

Who should attend

  • Graduates and early career professionals entering public relations
  • Consultants and advisors specialising in public relations
  • HR and learning and development professionals supporting public relations initiatives
  • Professionals transitioning into public relations focused roles

Course outline

Module 1: Foundations of Public Relations

  • Role play a difficult conversation relevant to public relations
  • Analyse a real organisational setback and extract the lessons learned
  • Draft key performance indicators to monitor progress
  • Identify early warning signs of common project or process failures
  • Work through practical exercises and small group discussion

Module 2: Risk, Governance and Compliance

  • Apply frameworks to a live workplace scenario
  • Review key concepts and terminology used in public relations
  • Evaluate the strengths and weaknesses of common public relations models
  • Work through a short simulation exercise in pairs

Module 3: Technology and Innovation in Public Relations

  • Translate strategic goals into a practical implementation timeline
  • Build a personal action plan for immediate use
  • Set measurable goals and success criteria for the weeks ahead

Module 4: Data, Metrics and Performance Measurement

  • Unpack a short reading and relate it back to daily practice
  • Test assumptions through a structured risk assessment exercise
  • Walk through a step by step implementation checklist
  • Explore the regulatory and compliance landscape relevant to public relations
  • Close with a personal commitment to three specific actions

Module 5: Case Studies and Practical Application

  • Consider how technology is reshaping public relations in practice
  • Receive facilitator feedback on individual and group work
  • Assess the resourcing and budget implications of proposed changes
  • Debate the merits of competing approaches in an open forum

Module 6: Planning and Implementation

  • Break into syndicate groups to work through a realistic case study
  • Examine real world case studies and lessons learned
  • Map stakeholder needs and expectations for public relations initiatives
  • Review sample templates and adapt them for your own organisation
  • Practice giving and receiving structured peer feedback

Module 7: Action Planning and Implementation

  • Benchmark current practice against recognised industry standards
  • Discuss current trends and the future direction of public relations
  • Consider the ethical dimensions of decisions made in public relations

Training methodology

  • Combines short input sessions with structured workshop activities.
  • Uses practical templates, checklists and tools that delegates can apply immediately.
  • Facilitated by practitioners with direct industry experience in the subject area.
  • Delivered through a blend of expert facilitation, structured input and interactive discussion.

Accreditation

Delegates who complete Digital and Social Media Public Relations receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

HarareNext
13 Sept 2026 to 15 Sept 2026
USD 2,128Register
Johannesburg
7 Mar 2027 to 9 Mar 2027
USD 1,951Register
Live Online
11 Mar 2027 to 13 Mar 2027
USD 1,900Register
Victoria Falls
2 Jun 2027 to 4 Jun 2027
USD 2,075Register
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Course

Digital and Social Media Public Relations

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