Klarheit
Marketing & Sales

Brand Management and Positioning

Brand Management and Positioning combines proven frameworks with hands on practice to strengthen capability in marketing & sales.

5 daysClassroomOnlineIn House
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Overview

Brand Management and Positioning responds to a clear need across business & management, for professionals who can apply sound marketing & sales practice under real world conditions. The programme is structured to build capability step by step, from foundational concepts through to applied practice.

The programme is designed to deliver measurable value quickly, with participants able to apply new tools and approaches to marketing & sales within days of returning to their roles.

Course objectives

  • Review emerging trends shaping the future of marketing & sales.
  • Lead initiatives that strengthen marketing & sales across a team or organisation.
  • Build a personal action plan for applying Brand Management and Positioning back at work.
  • Evaluate current approaches to marketing & sales and identify areas for improvement.
  • Design practical plans that put marketing & sales frameworks into action.
  • Assess risk and compliance considerations relevant to marketing & sales.
  • Strengthen stakeholder engagement and communication around marketing & sales.
  • Formulate metrics and KPIs to track progress in marketing & sales.

Who should attend

  • HR and learning and development professionals supporting marketing & sales initiatives
  • Graduates and early career professionals entering marketing & sales
  • Managers and team leaders responsible for marketing & sales
  • Officers and coordinators working directly in marketing & sales

Course outline

Module 1: Foundations of Marketing & Sales

  • Translate strategic goals into a practical implementation timeline
  • Unpack a short reading and relate it back to daily practice
  • Examine real world case studies and lessons learned
  • Compare approaches used across different organisations
  • Map stakeholder needs and expectations for marketing & sales initiatives

Module 2: Risk, Governance and Compliance

  • Analyse a real organisational setback and extract the lessons learned
  • Review recent research and thought leadership shaping marketing & sales
  • Review key concepts and terminology used in marketing & sales
  • Walk through a step by step implementation checklist

Module 3: Stakeholder Engagement and Communication

  • Set measurable goals and success criteria for the weeks ahead
  • Practice giving and receiving structured peer feedback
  • Discuss how marketing & sales varies across different sectors and regions
  • Build a personal action plan for immediate use

Module 4: Data, Metrics and Performance Measurement

  • Receive facilitator feedback on individual and group work
  • Practice using relevant tools, templates and checklists
  • Identify early warning signs of common project or process failures

Module 5: Technology and Innovation in Marketing & Sales

  • Test assumptions through a structured risk assessment exercise
  • Map out a communication plan for engaging key stakeholders
  • Draft a short brief communicating marketing & sales priorities to senior leadership
  • Discuss current trends and the future direction of marketing & sales

Module 6: Case Studies and Practical Application

  • Identify common pitfalls and how to avoid them
  • Review a checklist of quick wins to apply immediately after the course
  • Evaluate the strengths and weaknesses of common marketing & sales models
  • Prioritise competing demands using a simple decision framework
  • Role play a difficult conversation relevant to marketing & sales

Module 7: Action Planning and Implementation

  • Benchmark current practice against recognised industry standards
  • Capture lessons learned and share them with the wider group
  • Review sample templates and adapt them for your own organisation
  • Consider how technology is reshaping marketing & sales in practice
  • Work through practical exercises and small group discussion

Training methodology

  • Encourages active participation through scenario based problem solving.
  • Facilitated by practitioners with direct industry experience in the subject area.
  • Includes hands on exercises, group work and peer to peer learning.
  • Uses practical templates, checklists and tools that delegates can apply immediately.

Accreditation

Delegates who complete Brand Management and Positioning receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

JohannesburgNext
18 Oct 2026 to 22 Oct 2026
USD 3,776Register
Harare
10 Dec 2026 to 14 Dec 2026
USD 3,602Register
Live Online
18 Jan 2027 to 22 Jan 2027
USD 2,570Register
Victoria Falls
16 May 2027 to 20 May 2027
USD 3,811Register
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Course

Brand Management and Positioning

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