Marketing & Sales

Professional Selling Skills and Negotiation

Professional Selling Skills and Negotiation prepares delegates to apply current best practice in marketing & sales with confidence.

3 daysClassroomOnlineIn House
Enquire now

Overview

This programme takes a hands on approach to marketing & sales, moving beyond theory into the tools, techniques and decisions professionals face day to day. Professional Selling Skills and Negotiation is structured so that every concept is tied back to a practical application delegates can use immediately.

The result is a cohort of professionals equipped to lead, influence and deliver stronger outcomes in marketing & sales across their organisations.

Course objectives

  • Analyse case studies to draw out lessons relevant to marketing & sales.
  • Review emerging trends shaping the future of marketing & sales.
  • Develop the tools and templates needed to support marketing & sales in practice.
  • Assess risk and compliance considerations relevant to marketing & sales.
  • Apply core marketing & sales principles and best practice to real workplace challenges.
  • Strengthen stakeholder engagement and communication around marketing & sales.
  • Evaluate current approaches to marketing & sales and identify areas for improvement.

Who should attend

  • Senior executives shaping organisational strategy around marketing & sales
  • Supervisors seeking to strengthen their marketing & sales capability
  • HR and learning and development professionals supporting marketing & sales initiatives
  • Managers and team leaders responsible for marketing & sales

Course outline

Module 1: Foundations of Marketing & Sales

  • Interpret data and metrics used to track marketing & sales performance
  • Benchmark current practice against recognised industry standards
  • Work through a short simulation exercise in pairs

Module 2: Tools and Techniques for Marketing & Sales

  • Examine real world case studies and lessons learned
  • Discuss how marketing & sales varies across different sectors and regions
  • Draft key performance indicators to monitor progress
  • Practice using relevant tools, templates and checklists

Module 3: Stakeholder Engagement and Communication

  • Apply frameworks to a live workplace scenario
  • Close with a personal commitment to three specific actions
  • Build a personal action plan for immediate use
  • Discuss current trends and the future direction of marketing & sales

Module 4: Risk, Governance and Compliance

  • Evaluate the strengths and weaknesses of common marketing & sales models
  • Consider the ethical dimensions of decisions made in marketing & sales
  • Analyse a real organisational setback and extract the lessons learned
  • Explore the regulatory and compliance landscape relevant to marketing & sales

Module 5: Action Planning and Implementation

  • Debate the merits of competing approaches in an open forum
  • Practice giving and receiving structured peer feedback
  • Role play a difficult conversation relevant to marketing & sales
  • Diagnose a workplace scenario and propose a course of action

Training methodology

  • Encourages active participation through scenario based problem solving.
  • Facilitated by practitioners with direct industry experience in the subject area.
  • Includes hands on exercises, group work and peer to peer learning.
  • Reinforced with real world case studies drawn from relevant industries and regions.

Accreditation

Delegates who complete Professional Selling Skills and Negotiation receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

HarareNext
9 Aug 2026 to 11 Aug 2026
USD 2,293Register
Johannesburg
12 Aug 2026 to 14 Aug 2026
USD 2,002Register
Live Online
13 Sept 2026 to 15 Sept 2026
USD 1,640Register
Victoria Falls
24 Sept 2026 to 26 Sept 2026
USD 2,031Register
Live Online
6 Jun 2027 to 8 Jun 2027
USD 2,050Register
Get in touch

Enquire about this course

Send us your details and one of our training advisors will get back to you with availability, pricing and group options.

Course

Professional Selling Skills and Negotiation

Continue exploring

Related courses

More programmes in Marketing & Sales.

Strategic Marketing Management combines proven frameworks with hands on practice to strengthen capability in marketing & sales.

5 days
ClassroomOnlineIn House
Next session16 Dec 2026Victoria FallsUSD 3,920View course

Designed for busy professionals, Digital Marketing and Social Media Strategy delivers practical, immediately usable skills in marketing & sales.

3 days
ClassroomOnlineIn House
Next session25 Nov 2026JohannesburgUSD 2,215View course

Brand Management and Positioning combines proven frameworks with hands on practice to strengthen capability in marketing & sales.

5 days
ClassroomOnlineIn House
Next session18 Oct 2026JohannesburgUSD 3,776View course