Klarheit
Marketing & Sales

Digital Marketing and Social Media Strategy

Designed for busy professionals, Digital Marketing and Social Media Strategy delivers practical, immediately usable skills in marketing & sales.

3 daysClassroomOnlineIn House
Enquire now

Overview

Delivered by practitioners with direct experience in marketing & sales, Digital Marketing and Social Media Strategy focuses on practical capability rather than theory alone. Delegates work through realistic scenarios that mirror the decisions and pressures they face in their own roles.

Throughout the course, delegates test ideas against real organisational challenges, leaving with a practical action plan for improving marketing & sales in their own workplace.

Course objectives

  • Lead initiatives that strengthen marketing & sales across a team or organisation.
  • Analyse case studies to draw out lessons relevant to marketing & sales.
  • Evaluate current approaches to marketing & sales and identify areas for improvement.
  • Design practical plans that put marketing & sales frameworks into action.
  • Strengthen stakeholder engagement and communication around marketing & sales.
  • Coordinate cross functional efforts that depend on strong marketing & sales.

Who should attend

  • Professionals transitioning into marketing & sales focused roles
  • HR and learning and development professionals supporting marketing & sales initiatives
  • Supervisors seeking to strengthen their marketing & sales capability
  • Cross functional team members collaborating on marketing & sales projects
  • Department heads overseeing marketing & sales functions

Course outline

Module 1: Foundations of Marketing & Sales

  • Test assumptions through a structured risk assessment exercise
  • Review key concepts and terminology used in marketing & sales
  • Work through a short simulation exercise in pairs
  • Review recent research and thought leadership shaping marketing & sales
  • Receive facilitator feedback on individual and group work

Module 2: Risk, Governance and Compliance

  • Debate the merits of competing approaches in an open forum
  • Map out a communication plan for engaging key stakeholders
  • Close with a personal commitment to three specific actions

Module 3: Stakeholder Engagement and Communication

  • Draft key performance indicators to monitor progress
  • Evaluate the strengths and weaknesses of common marketing & sales models
  • Examine real world case studies and lessons learned
  • Analyse a real organisational setback and extract the lessons learned

Module 4: Tools and Techniques for Marketing & Sales

  • Role play a difficult conversation relevant to marketing & sales
  • Review sample templates and adapt them for your own organisation
  • Compare approaches used across different organisations
  • Discuss current trends and the future direction of marketing & sales

Module 5: Data, Metrics and Performance Measurement

  • Walk through a step by step implementation checklist
  • Capture lessons learned and share them with the wider group
  • Build a personal action plan for immediate use
  • Explore the regulatory and compliance landscape relevant to marketing & sales

Module 6: Planning and Implementation

  • Consider the ethical dimensions of decisions made in marketing & sales
  • Translate strategic goals into a practical implementation timeline
  • Prioritise competing demands using a simple decision framework
  • Interpret data and metrics used to track marketing & sales performance
  • Identify common pitfalls and how to avoid them

Module 7: Action Planning and Implementation

  • Break into syndicate groups to work through a realistic case study
  • Diagnose a workplace scenario and propose a course of action
  • Assess the resourcing and budget implications of proposed changes
  • Discuss how marketing & sales varies across different sectors and regions

Training methodology

  • Encourages active participation through scenario based problem solving.
  • Includes hands on exercises, group work and peer to peer learning.
  • Reinforced with real world case studies drawn from relevant industries and regions.
  • Facilitated by practitioners with direct industry experience in the subject area.

Accreditation

Delegates who complete Digital Marketing and Social Media Strategy receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

JohannesburgNext
25 Nov 2026 to 27 Nov 2026
USD 2,215Register
Live Online
5 Jan 2027 to 7 Jan 2027
USD 1,850Register
Victoria Falls
14 Jan 2027 to 16 Jan 2027
USD 2,391Register
Harare
10 Apr 2027 to 12 Apr 2027
USD 2,060Register
Get in touch

Enquire about this course

Send us your details and one of our training advisors will get back to you with availability, pricing and group options.

Course

Digital Marketing and Social Media Strategy

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