Klarheit
Marketing & Sales

Strategic Marketing Management

Strategic Marketing Management combines proven frameworks with hands on practice to strengthen capability in marketing & sales.

5 daysClassroomOnlineIn House
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Overview

This programme takes a hands on approach to marketing & sales, moving beyond theory into the tools, techniques and decisions professionals face day to day. Strategic Marketing Management is structured so that every concept is tied back to a practical application delegates can use immediately.

Throughout the course, delegates test ideas against real organisational challenges, leaving with a practical action plan for improving marketing & sales in their own workplace.

Course objectives

  • Design practical plans that put marketing & sales frameworks into action.
  • Strengthen stakeholder engagement and communication around marketing & sales.
  • Analyse case studies to draw out lessons relevant to marketing & sales.
  • Apply core marketing & sales principles and best practice to real workplace challenges.
  • Build a personal action plan for applying Strategic Marketing Management back at work.
  • Assess risk and compliance considerations relevant to marketing & sales.
  • Develop the tools and templates needed to support marketing & sales in practice.
  • Formulate metrics and KPIs to track progress in marketing & sales.

Who should attend

  • Consultants and advisors specialising in marketing & sales
  • Cross functional team members collaborating on marketing & sales projects
  • Professionals transitioning into marketing & sales focused roles
  • HR and learning and development professionals supporting marketing & sales initiatives
  • Officers and coordinators working directly in marketing & sales
  • Managers and team leaders responsible for marketing & sales

Course outline

Module 1: Foundations of Marketing & Sales

  • Evaluate the strengths and weaknesses of common marketing & sales models
  • Role play a difficult conversation relevant to marketing & sales
  • Practice using relevant tools, templates and checklists
  • Map out a communication plan for engaging key stakeholders
  • Draft key performance indicators to monitor progress

Module 2: Planning and Implementation

  • Assess the resourcing and budget implications of proposed changes
  • Test assumptions through a structured risk assessment exercise
  • Walk through a step by step implementation checklist

Module 3: Tools and Techniques for Marketing & Sales

  • Examine real world case studies and lessons learned
  • Review sample templates and adapt them for your own organisation
  • Prioritise competing demands using a simple decision framework
  • Unpack a short reading and relate it back to daily practice
  • Apply frameworks to a live workplace scenario

Module 4: Technology and Innovation in Marketing & Sales

  • Receive facilitator feedback on individual and group work
  • Draft a short brief communicating marketing & sales priorities to senior leadership
  • Break into syndicate groups to work through a realistic case study
  • Build a personal action plan for immediate use

Module 5: Core Principles and Frameworks in Marketing & Sales

  • Explore the regulatory and compliance landscape relevant to marketing & sales
  • Identify common pitfalls and how to avoid them
  • Compare approaches used across different organisations
  • Consider the ethical dimensions of decisions made in marketing & sales
  • Discuss how marketing & sales varies across different sectors and regions

Module 6: Case Studies and Practical Application

  • Identify early warning signs of common project or process failures
  • Interpret data and metrics used to track marketing & sales performance
  • Capture lessons learned and share them with the wider group
  • Map stakeholder needs and expectations for marketing & sales initiatives
  • Review a checklist of quick wins to apply immediately after the course

Module 7: Action Planning and Implementation

  • Diagnose a workplace scenario and propose a course of action
  • Discuss current trends and the future direction of marketing & sales
  • Consider how technology is reshaping marketing & sales in practice
  • Benchmark current practice against recognised industry standards
  • Translate strategic goals into a practical implementation timeline

Training methodology

  • Combines short input sessions with structured workshop activities.
  • Reinforced with real world case studies drawn from relevant industries and regions.
  • Uses practical templates, checklists and tools that delegates can apply immediately.
  • Delivered through a blend of expert facilitation, structured input and interactive discussion.

Accreditation

Delegates who complete Strategic Marketing Management receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

Victoria FallsNext
16 Dec 2026 to 20 Dec 2026
USD 3,920Register
Harare
16 Feb 2027 to 20 Feb 2027
USD 3,140Register
Live Online
18 Feb 2027 to 22 Feb 2027
USD 2,730Register
Get in touch

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Course

Strategic Marketing Management

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