Klarheit
Marketing & Sales

Sales Management and Key Account Leadership

A focused, practitioner led programme that builds real capability in marketing & sales through Sales Management and Key Account Leadership.

3 daysClassroomOnlineIn House
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Overview

Sales Management and Key Account Leadership is a practical, practitioner led programme built for professionals who need to strengthen their capability in marketing & sales. The course blends proven frameworks with real world examples drawn from across business & management, giving delegates a structured way to approach the challenges they meet in their own organisations.

The result is a cohort of professionals equipped to lead, influence and deliver stronger outcomes in marketing & sales across their organisations.

Course objectives

  • Apply core marketing & sales principles and best practice to real workplace challenges.
  • Analyse case studies to draw out lessons relevant to marketing & sales.
  • Coordinate cross functional efforts that depend on strong marketing & sales.
  • Evaluate current approaches to marketing & sales and identify areas for improvement.
  • Develop the tools and templates needed to support marketing & sales in practice.
  • Lead initiatives that strengthen marketing & sales across a team or organisation.
  • Strengthen stakeholder engagement and communication around marketing & sales.

Who should attend

  • Supervisors seeking to strengthen their marketing & sales capability
  • Officers and coordinators working directly in marketing & sales
  • Managers and team leaders responsible for marketing & sales
  • Department heads overseeing marketing & sales functions

Course outline

Module 1: Foundations of Marketing & Sales

  • Work through practical exercises and small group discussion
  • Consider the ethical dimensions of decisions made in marketing & sales
  • Review sample templates and adapt them for your own organisation
  • Identify common pitfalls and how to avoid them

Module 2: Risk, Governance and Compliance

  • Practice giving and receiving structured peer feedback
  • Compare approaches used across different organisations
  • Review key concepts and terminology used in marketing & sales
  • Examine real world case studies and lessons learned
  • Apply frameworks to a live workplace scenario

Module 3: Tools and Techniques for Marketing & Sales

  • Identify early warning signs of common project or process failures
  • Debate the merits of competing approaches in an open forum
  • Test assumptions through a structured risk assessment exercise
  • Work through a short simulation exercise in pairs

Module 4: Planning and Implementation

  • Role play a difficult conversation relevant to marketing & sales
  • Translate strategic goals into a practical implementation timeline
  • Set measurable goals and success criteria for the weeks ahead
  • Unpack a short reading and relate it back to daily practice

Module 5: Data, Metrics and Performance Measurement

  • Close with a personal commitment to three specific actions
  • Map out a communication plan for engaging key stakeholders
  • Break into syndicate groups to work through a realistic case study

Module 6: Stakeholder Engagement and Communication

  • Review a checklist of quick wins to apply immediately after the course
  • Evaluate the strengths and weaknesses of common marketing & sales models
  • Analyse a real organisational setback and extract the lessons learned
  • Capture lessons learned and share them with the wider group

Module 7: Action Planning and Implementation

  • Consider how technology is reshaping marketing & sales in practice
  • Draft a short brief communicating marketing & sales priorities to senior leadership
  • Map stakeholder needs and expectations for marketing & sales initiatives

Training methodology

  • Reinforced with real world case studies drawn from relevant industries and regions.
  • Encourages active participation through scenario based problem solving.
  • Delivered through a blend of expert facilitation, structured input and interactive discussion.
  • Concludes with individual action planning to embed learning back at work.

Accreditation

Delegates who complete Sales Management and Key Account Leadership receive a Klarheit Certificate of Completion, recognising the hours of training undertaken and the topics covered. Certificates are issued at the close of the programme and can be used to support continuing professional development records.

Schedule

Upcoming sessions

Choose the city, date and delivery mode that works best for you or your team.

HarareNext
24 Aug 2026 to 26 Aug 2026
USD 2,465Register
Johannesburg
26 Sept 2026 to 28 Sept 2026
USD 2,005Register
Harare
12 Feb 2027 to 14 Feb 2027
USD 2,272Register
Live Online
7 Jul 2027 to 9 Jul 2027
USD 1,920Register
Victoria Falls
14 Jul 2027 to 16 Jul 2027
USD 2,221Register
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Course

Sales Management and Key Account Leadership

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